How do you know your "Why?"
Good question.
In 1964, Harlan Sanders sold his now famous Kentucky Fried Chicken business for $2 million. He really sold two things: the concept of franchising a business and the secret recipe for his "finger-licking-good" fried chicken.
Even before his death in 1980, Sanders and his wife began making large gifts to churches, universities and charities.
For Sanders, his "why" was not always that clear. Sure, he had always been a good cook and for many years he did run a restaurant in Corbin, KY. He had also sold insurance, worked on the railroad, sold tires, and ran a gas station.
How did Sanders know that one day, along with McDonalds' Ray Kroc, he would help create the fast food industry and bring a lot of needed financial help to good causes? He didn't. He knew only that his chicken recipe and pressure-frying method was outstanding and he thought that more people would enjoy it if only he could find a way to get it to them. Those two convictions, along with a determination to follow through led him to discover a far-richer legacy than if he had just cashed his Social Security checks and did what was expected of retired people.
How do YOU get a bead on your "Why?"
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